PR Manager (KOL Marketing Agency)
Kuala Lumpur, MalaysiaFull-timePosted 1 week ago0 applicants
Salary
MYR 5,000 - 6,000
per month
Experience
Mid
Seniority level
?
Match
Skills
2 required
CommunicationCommunity Management
Job summary
We are seeking an experienced and strategic PR Manager to lead our influencer partnership team and elevate our brand presence across major social media platforms, including TikTok, Instagram, Facebook, and Xiaohongshu (RED).
About the role
Job Responsibilities
1. Team Leadership & Operations Management
- Direct & Mentor: Manage, train, and guide a team of Influencer Marketing Executives to successfully plan, execute, and deliver multiple campaigns simultaneously.
- Process Optimization: Establish, standardise, and streamline workflows for KOL/KOC sourcing, outreach, product seeding, contract negotiation, and content review.
- Workload Allocation: Oversee executive campaign assignments, monitor deadlines, and ensure seamless coordination between internal teams and external talent.
2. Strategic Planning & Campaign Management
- Strategy Development:Craft data-driven influencer marketing strategies aligned with overall brand goals, marketing funnel stages, and budget allocations.
- Multi-Platform Execution: Oversee cross-platform strategies tailored to platform nuances (TikTok, Instagram, Facebook, Xiaohongshu/RED).
- High-Level Relationships: Build and maintain strategic partnerships with top-tier KOLs, key talent agencies, and creator networks.
- Negotiation & Contracts:Establish negotiation guidelines and rate benchmarks for the team; directly handle contracts and negotiations for high-profile or agency-level deals.
3. Quality Assurance & Performance Analytics
- Brand Integrity: Review high-stakes content and ensure all team-approved creator deliverables adhere strictly to brand guidelines, compliance standards, and campaign briefs.
4. Analytics & ROI Tracking:Define metrics and benchmarks (e.g., Reach, Engagement Rate, Conversion, CPA, EMV) to evaluate campaign success.
- Reporting & Insights: Synthesize executive data tracking into high-level performance reports and actionable strategic insights for senior leadership and key stakeholders.
5. Cross-Functional Collaboration
- Work closely with internal Marketing Strategic, Execution, and Account Management teams to integrate influencer initiatives into broader marketing strategies.
- Stay updated on platform algorithm changes, trending content formats, and influencer industry developments to continually innovate campaign approaches.
Job Requirements
- At least 2 - 3 years of experience in influencer marketing, KOL/KOC management or social media marketing.
- Practical experience in sourcing, negotiating with and managing influencers is strongly preferred.
- Familiarity with TikTok, Instagram and Xiaohongshu influencer ecosystems.
- Existing Malaysian KOL/KOC networks and influencer resources are an advantage.
- Strong communication, negotiation and coordination skills.
- Able to manage multiple campaigns and meet deadlines in a fast-paced agency environment.
- Proficiency in English and Mandarin is preferred to communicate with local and Chinese-speaking influencers and clients.
Responsibilities
1. Team Leadership & Operations Management
Direct & Mentor: Manage, train, and guide a team of Influencer Marketing Executives to successfully plan, execute, and deliver multiple campaigns simultaneously.
Process Optimization: Establish, standardise, and streamline workflows for KOL/KOC sourcing, outreach, product seeding, contract negotiation, and content review.
Workload Allocation: Oversee executive campaign assignments, monitor deadlines, and ensure seamless coordination between internal teams and external talent.
2. Strategic Planning & Campaign Management
Strategy Development:Craft data-driven influencer marketing strategies aligned with overall brand goals, marketing funnel stages, and budget allocations.
Multi-Platform Execution: Oversee cross-platform strategies tailored to platform nuances (TikTok, Instagram, Facebook, Xiaohongshu/RED).
High-Level Relationships: Build and maintain strategic partnerships with top-tier KOLs, key talent agencies, and creator networks.
Negotiation & Contracts:Establish negotiation guidelines and rate benchmarks for the team; directly handle contracts and negotiations for high-profile or agency-level deals.
3. Quality Assurance & Performance Analytics
Brand Integrity: Review high-stakes content and ensure all team-approved creator deliverables adhere strictly to brand guidelines, compliance standards, and campaign briefs.
4. Analytics & ROI Tracking:Define metrics and benchmarks (e.g., Reach, Engagement Rate, Conversion, CPA, EMV) to evaluate campaign success.
Reporting & Insights: Synthesize executive data tracking into high-level performance reports and actionable strategic insights for senior leadership and key stakeholders.
5. Cross-Functional Collaboration
Work closely with internal Marketing Strategic, Execution, and Account Management teams to integrate influencer initiatives into broader marketing strategies.
Stay updated on platform algorithm changes, trending content formats, and influencer industry developments to continually innovate campaign approaches.
Requirements
- At least 2 - 3 years of experience in influencer marketing, KOL/KOC management or social media marketing.
- Practical experience in sourcing, negotiating with and managing influencers is strongly preferred.
- Familiarity with TikTok, Instagram and Xiaohongshu influencer ecosystems.
- Existing Malaysian KOL/KOC networks and influencer resources are an advantage.
- Strong communication, negotiation and coordination skills.
- Able to manage multiple campaigns and meet deadlines in a fast-paced agency environment.
- Proficiency in English and Mandarin is preferred to communicate with local and Chinese-speaking influencers and clients.
What we offer
- EPF, SOCSO, EIS
- Hybrid Mode
- Claimable Expenses (subjected to T&C)
- Replacement Leaves (Subjected to T&C)
About the Company
Bangmang Outsourcing Sdn. Bhd.
Kuala Lumpur, Kuala Lumpur, Malaysia
BangMang established in 2007 and headquartered in Shanghai. The business covers service outsourcing, personnel agency, human resources SAAS services, enterprise welfare platform, industrial park opera…
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