SEO SEM Specialist

As an SEO & SEM Specialist, you will be responsible for developing and implementing search engine optimization (SEO) strategies and managing paid search (SEM) campaigns across Google and other advertising platforms. You will analyze website performance, optimize content, manage keyword strategies, and maximize return on advertising investment (ROAS) for both the company and clients.

• * Develop and execute effective SEO strategies to improve website rankings.
• * Plan, manage, and optimize Google Ads and paid search campaigns.
• * Conduct keyword research and competitor analysis.
• * Perform on-page, off-page, and technical SEO optimization.
• * Monitor website traffic, conversions, and campaign performance.
• * Generate SEO and SEM reports with actionable insights.
• * Optimize landing pages for better conversion rates.
• * Collaborate with developers, designers, and content creators.
• * Stay updated with Google's algorithm changes and digital marketing trends.
• * Recommend strategies to increase organic traffic and ROI.

• * Diploma or Bachelor's Degree in Marketing, Digital Marketing, Business, Information Technology, or a related field.
• * Minimum 1–2 years of experience in SEO, SEM, or digital marketing is preferred.
• * Fresh graduates with relevant certifications and strong knowledge are encouraged to apply.
• * Experience with Google Ads, Google Analytics (GA4), Google Search Console, and Google Tag Manager.
• * Understanding of on-page, off-page, and technical SEO best practices.
• * Strong analytical, problem-solving, and reporting skills.
• * Familiarity with SEO tools such as Ahrefs, SEMrush, Screaming Frog, or similar is an advantage.
• * Excellent communication and teamwork skills.